丰田超级碗广告:快上车!还有座

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丰田汽车常常以其强悍的性能折服用户。在今年的超级碗广告中,丰田推出豪华7座SUV汉兰达(Highlander)的广告,以各种电影中出现的惊险场景为铺垫,彰显汉兰达在关键时刻大空间的优点。

片中出现了生化危机、外星生物入侵、西部牛仔PK的惊险场景,在撤离时因为缺少“坐骑”或“坐骑”空间不够,而不得不“牺牲”掉某个人。但是在这一时刻,经常在电影中扮演特工角色的加拿大女演员寇碧·史莫德斯(Cobie Smulders),驾驶着汉兰达SUV闪亮登场,轻松一句:“还有座,快上车!”,成功在各种危急关头解救即将要被“牺牲掉”的那些人。

广告一开始便是生化危机的既视感,在绿油油的生化气体即将吞没他们的时候,撤离车辆居然坐不下了?然后她们就不得不舍弃一位同事……

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就在这时,寇碧驾驶着汉兰达SUV帅气登场:“上车吧!还有座。”

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镜头转到了西部世界的牛仔追逐大战,同样是撤离时准备牺牲一个人,同样是寇碧驾驶着汉兰达SUV帅气登场:“上车吧!还有座。”

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同样的桥段也在下面的外星生物入侵大战中再现……

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为了全面表现SUV的全地形性能,城市道路也毫不逊色的汉兰达甚至出演了街头苦情离别戏的道具。

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尽管外星人依然穷追不舍,尽管车上已经坐了五个人,汉兰达SUV依然轻松甩掉外星人。

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Credits

Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Creative Director: Matt Davis, Mark Carolan
ACD Art Director: Leo Borges
Sr. Copywriter:Craig Ross
Design Director:Vicente Silva
Director of Resource Management:Jill Savage
Chief Operating Officer:Lalita Koehler
Group Director of Content Production:Sara Seibert
Executive Producer:Pamela Parsons
Senior Producer:Kathy Lippincott
Senior Music Supervisor:Kristen Hosack
Director Of Project Management:Angela Montoya
Project Manager:Arianna Doykos
Project Manager:Tara Allen
Managing Director:Al Reid
Management Director:Erica Baker
Group Account Director:Courtney Husk
Account Director:Amanda Breaux
Account Supervisor:Sophie Turner
Account Executive:Gustavo Vargas
Assistant Account Executive:Natasha Walker
Chief Strategy Officer:Mark Turner
Managing Director/Strategy & Insights:Don Longfellow
Group Strategic Planning Director:Evan Ferrari
Director/Connection & Insight Strategy:Danny Litwak,
Strategist:Emily Hudson
Director of Product Information:Matt Hardesty
Product Information Specialist:Travis Ray
Executive Communications Director:John Lisko
Group Media Director:Tom Scott
Media Director:Tony Shan, Janet Waters
Associate Media Director:Jayson McKeon
Director of Public Relations:Kimberly Harms
Group Director, Earned Media & Public Relations:Jana Hartline
Director, Broadcast Traffic:Nadzyah Guillermo
Traffic Operations Manager:Reggie Holling
Director, Business Affairs:Linda Daubson
Sr. Business Affairs Manager:Mimi Hirsch
Business Manager:Ryan Lizama
Talent Payments Manager :Zaki Hashem
Client Name(s):Toyota Motor North America, Inc.
Group Vice President, Marketing:Ed Laukes
VP/Vehicle Marketing and Communications:Cynthia Tenhouse
General Manager:Joseph Moses
Senior Manager:Angie White
Manager:Kathi Jenkins
Planner:Yash Shah
Planner:Joanie Swearingen,Erin Doughty
PRODUCTION COMPANY:Ruffian
FOUNDER/EXECUTIVE PRODUCER:Robert Herman
HEAD OF PRODUCTION:Sheila Eisenstein
LINE PRODUCER:Nick Landon
DIRECTOR, DIRECTOR OF PHOTOGRAPHY:Trent Opalach
EDITING COMPANY:Exile
EXECUTIVE PRODUCER:CL Weaver
SR. PRODUCER:Michael Miller
PRODUCER:Dale Nichols
EDITOR:Connor O’Neil
ASSISTANT EDITOR:Rex Lowry
COLOR ARTIST:Mark Gethin
COLOR PRODUCER:Diane Valera
SPECIAL EFFECTS/FINISH:ALT VFX
EXECUTIVE PRODUCER:Chris Fieldhouse
SR VFX PRODUCER:Celeste Fairlie
SHOOT SUPERVISOR/FLAME ARTIST:Dave Edwards
VFX SUPERVISOR:Colin Renshaw
VFX SUPERVISOR:Andrew Hellen
VFX PRODUCTION MANAGER:Jayce Attewell
ANIMATION & RIGGING TD:Jordan McInnes
LEAD ANIMATOR:Chris Rentoul
3D ANIMATOR:John Trudgian
3D ANIMATOR:Kerrie Moss
RIGGING TD:Aleisha Moran
3D MODELLER:Mitchell Robinson,Nathan Rule
LIGHTING & LOOK DEV ARTIST:Martin Kindle
LIGHTING & LOOK DEV ARTIST:Jamie White
FX TD ARTIST:Nick Angus,Sina Rahimpour
ENVIRONMENT ARTIST:Michael Cox
LEAD 2D COMPOSITOR:Matt Chance
2D COMPOSITOR:Mitchell Kehn
SENIOR COMPOSITOR:Murray Smallwood, Phil Outen
CONCEPT ARTIST:Simon Cowell, Harry Gold
IO/VFX ASSISTANT:Ethan Vellacott
MUSIC COMPANY/UNDERSCORE:Search Party Music
COMPOSER:Sven Faulconer
ORCHESTRATOR:Jordan Cox
EXECUTIVE PRODUCER:Winslow Bright
MUSIC COMPANY/IN CAR MUSIC:APM
TITLE:”Love Is The Reason”
SOUND DESIGN:Source Sound
SOUND DESIGNER:Charles Deenan
MIX:LIME STUDIOS
Audio Engineer,Loren Silber
Executive Producer:Susie Boyajan
Senior Producer:Kayla Phungglan
PR PHOTOGRAPHER: Chris DeLorenzo