汉堡王用各种「神料」做了一只汉堡,如 2020 年一样难吃!

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如果 2020 年是一只汉堡,它吃起来会是什么味道呢?

汉堡王出手,就知有没有。2020 年12月,巴西汉堡王携手创意代理商 David 圣保罗,制作出了一只味觉极其刺激的汉堡,用「那味儿」来形容 2020 年带给人们的直观感受。

Burger King: The 2020

题为《2020 The 2020》的广告片中,肉眼可见的,这只汉堡的内容极其惊人,据悉是根据品牌在网络上发出征集后得到的配料:鸡爪子、方面便、烂虾,以及各种不知名酱料,看过一眼便无力咀嚼。

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视频中,受邀前来尝试汉堡的民众,纷纷露出不适的表情。

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好在汉堡王不会大面积售卖此汉堡,只是一次营销活动而已。

Credits

Advertising Agency: DAVID SP, Brazil
Global CCO & Partner: Pancho Cassis
MD, Global COO: Sylvia Panico
VP creative officer: Rafael Donato
Executive Creative director: Edgard Gianesi
Associated creative directors: Rogério Chaves, Fabrício Pretto
Art diretor and writer: Thiago Ferreira, Lucas Vigliar
Account Team: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Martina Adati
Producer: Fabiano Beraldo, Fernanda Peixoto
Programmer: Daniela Bombonato, Carolina Silva
Media: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira
Innovation and Tecnology: Toni Ferreira, Gustavo Nanes
Social Media: Lucas Patrício
Data Intelligence: Mailson Dutra, Ana Veiga
Client approval: Ariel Grunkraut, Thais Nicolau, Filipe Botton, Natalie Bursztyn, Stephanie Pellin, Maria Eduarda Darme, Vinícius Simon de Freitas
Film production company: Nation Filmes
Film Director: Léo Ferraz
Photography director: Lucas Satti
Director’s first assistant: Priscila Moreira
Executive Producer: Eduardo Sallouti
Account Team: Jessyca Lopes
Production coordinator: Yeda Mariani
Post-production coordinator: The End
Sound producer company: Carbono Sound Lab
Producer: Zé Godoy
Sound design/ Finalization: Caio Zan, Zé Godoy
Coordinator: Ligia Barros
Account Team: Gabi Takan
Speaker: Zema