微软圣诞节广告:驯鹿开口说话了?

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Holiday Magic: Lucy & the Reindeer

微软今年圣诞节推出一支充满想象力的视频广告《Holiday Magic: Lucy & the Reindeer》,讲述了一个充满好奇心的小女孩借助微软翻译器和驯鹿对话的故事。基于翻译器的产品功能,借助小孩子的想象力,以和驯鹿对话的方式打破语言障碍,把圣诞节魔幻的气氛渲染出来,也把自家产品借势推出。

广告一开始,充满好奇心的小女孩和她的宠物狗在望着窗外,似乎在等待着什么到来。

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回到家里看到她妈妈在Surface平板电脑上工作,一旁的爸爸表示:“这很酷,不是吗?你妈在借助微软翻译器和日本商人做生意,他们讲的日语,但你妈可以翻译成英语。”

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这件事启发了小小的她……突然一对驯鹿出现在院子里,她赶紧跑下楼拿起 Surface 跑到驯鹿面前,她通过翻译器问驯鹿能否听懂她讲话,翻译器翻出来一阵驯鹿的咕咕咕叫声。驯鹿回答咕咕咕,翻译器翻译:“可以。”

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她惊了!真的可以啊!然后她就抛出了一连串关于圣诞节的问题:“你们是怎么飞起来的?夏天的时候圣诞老人在做什么?你们的雪橇是怎么制成的?……”

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最后画面中出现文字:“用60多种语言说节日快乐,但驯鹿的语言还不是其中之一。”

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该视频广告由麦肯 McCann 纽约代理,它将在梅西百货(Macy)感恩节大促期间开始投放,并持续到12月,投放媒介涵盖了电视、电影院、数字和社交渠道等。

职员表:

Microsoft:
Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
Deana Singleton – GM, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social and Media Partnerships
Ron Schott – Senior Manager, Global Advertising
Hannah Westing – Manager, Global Advertising
Danielle Radcliffe – Manager Social Media
Dawn Novak – Sr. Product Marketing Manager, Global Advertising
m:united//McCann New York:

Creative
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Shayne Millington – EVP, Executive Creative Director
Michael Aimette – Executive Creative Director
Rick Ardito – Creative Director
Emmie Nostitz – Creative Director
Edu Lunardi – Senior Art Director
Hunter Pinnell – Copywriter
Nick Larson – Senior Copywriter
David Cliff – Director Creative Technology
Alicia Foor – Creative Technologist
Hiya Vazirani – Creative Technologist
Business Leadership
Kevin Nelson – Global Business Lead
Tina Galley – EVP, Executive Account Director
Rosemary Calderone – SVP, Executive Account Director
Jeremy Miller, EVP, Global Chief Communications Officer, McCann Worldgroup
Ellie Choi – Account Director
Emily Swastek – Account Supervisor

Production
Carolyn Johnson – SVP, Head of Integrated Production
Mel Senecal – VP, Senior Producer
Nina Roussarie – Senior Producer

Project Management
Stella Warkman – SVP, Director of Project Management
Lauren Kosche – Senior Project Manager

Business Affairs
Eric David Johnson – SVP, Executive Music Producer
Jamie Jou – Music Business Manager
Dan Gross – Music Producer
David Halberstadt – Business Manager

Strategy
Joanna Schwab – EVP, Global Strategy Director
Jordan Berger – Social Strategy Director
Production: Hungry Man
Hank Perlman– Director
Kevin Byrne – Managing Partner/Executive Producer
Martha E. Davis – Producer
Editorial: Rock Paper Scissors, NY
Damion Clayton – Editor
Sebastian Zotoff – Assistant Editor
Eve Kornblum – Managing Director
Jenny Greenfield – Producer

Post/VFX: MPC
Matthew Loranger – Executive Producer
Chris Connolly – VFX Producer
VFX Supervisor/Flame Lead: Tim Crean
2D Team: Julien Aucouturier, Lawrence Merrill
VFX Team: Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari
Color House: MPC
Ricky Gausis – Senior Colorist
James Tillett – Senior Colorist
Sasha Pace – Producer
Music: JSM Music
Joel Simon – CCO/COE/Co-Composer
Jeff Fiorello – Executive Producer
Jason Krebs – Co-Composer